Joe Bruin
Educational Leadership Program (Ed.D)
Joe Bruin is the beloved mascot of UCLA, proudly representing Bruin spirit for 100+ years. With his signature smile, high-energy dance moves, and unmatched school pride, Joe is a fixture at athletic events, pep rallies, and campus celebrations. Whether he’s leading an 8-Clap in Pauley Pavilion or high-fiving students on Bruin Walk, Joe brings joy, unity, and blue-and-gold energy wherever he goes. As a symbol of tradition and tenacity, Joe Bruin is more than just a mascot—he’s the heart of Westwood. 🐻💙💛
Degree Program
Expected Graduation Year
Interests
Research Center Affiliations
Faculty Advisor
Education
- Bachelor of Mascot Arts (B.M.A.), University of California, Los Angeles, 1924
Awards, Honors, and Fellowships
- 2024, Top Mascot, UCLA
- 2022, Bruin’s List, UCLA
Select Presentations
- How to Pump Up 60,000 People at Once, Big10 Annual Mascot Sumposium, 2025
- The Art of the Mascot, Pac12 Spirit Conference, 2021
Select Publications
- “The bear behind the mask, a journey into the a mascot’s golden rule.”, UCLA Mascot Journal, 2025