Social Media and the Spread of Hate or SMASH is an interdisciplinary collaboration between researchers, educators, and policy advocates from UCLA’s School of Education and Information Studies, the Semel Healthy Campus Initiative (HCI), and an independent non-profit partner, the Organization for Social Media Safety (OFSMS). SMASH is funded by UCLA’s Initiative to Study Hate. 

Our Goal

Explore how young people encounter hateful content online, their responses to it, and ways to make social media safe for everyone.

Our Study

Our study incorporates various methods including survey data gathered from secondary and undergraduate students as well as in-depth conversations with young people about their own experiences using social media.

Our Impact

As of March 2025, SMASH has analyzed  survey data generated through interactive assemblies led by OFSMS from over 29,000 students in grades 5-12 and over 100  schools nationwide. Our findings have informed OFSMS program improvements.  Our research has also been shared by OFSMS partners in legislative testimony related to potential harms on social media and broader advocacy efforts at the local, state and national level.  In addition, SMASH has  piloted a  survey prompting UCLA students to reflect on their social media habits, experiences, and encounters with hateful content over time. Survey results  and follow-up interviews provide valuable information regarding how often, where and types of hateful content they encounter as well as insight regarding their changing relationship with social media as they mature. Taken together, SMASH results can help  inform future development of educational resources and interventions, such as activities to promote kindness, empathy, resiliency, and critical thinking around social media use as well as policy recommendations across critical years of development.